Ready, Set, Write: An Inventive Three-Day Writing Lab

May 11, 12 and 13, 2012

10 a.m. to 5 p.m. each day

Los Angeles, California

WITH SPECIAL GUEST SPEAKERS

LORI GOTTLIEB, New York Times bestselling author and award-winning contributor to The Atlantic and elsewhere.

SARAH HEPOLA, personal essays editor at Salon (Appearing via Skype)

MEGHAN DAUM, Los Angeles Times op-ed columnist and author of Life Would Be Perfect If I Lived In That House, and My Misspent Youth.

Write. Now.

That’s the simple idea behind The Upod Academy writing laboratory. Over three days, challenge yourself to complete one essay before sending it out to editors. Collaborating in a safe, small group environment, you write in class and get instant feedback to push past bad habits and unseen sticking points.

Personal essays are the most plum of assignments. You get to share intimate thoughts and ideas in expressive, meaningful, creative ways. Writing from the heart lets you validate your life experiences, and helps readers make sense of the world. Personal essays also get more attention than other genres of journalism. Write a smart, funny, provocative first-person piece in Salon or The New York Times and the Facebooking, Twittering masses will be spreading your bylined words throughout the land.

The Lowdown

Day one: After choosing your topic, you’ll polish the idea and learn what makes a successful, sellable essay.

Day two: Writing. During timed exercises, you put actual words on the page. Useful comments, pointers and reassurance follows. Homemade chocolate helps, too.

Day three: After cleaning up your rough draft, we hatch a plan to get your essay sold.

About Your Instructor

David Hochman writes for The New York Times, O: The Oprah Magazine, Esquire, Parade, Reader’s Digest and many more outlets.

What PodCadders Are Saying About The Upod Academy

“Inspiring! Spirit lifting! If you’re feeling stuck, unsure or like all hope is lost, the Upod Academy will help you break out of that negative thinking and energize you to work to your maximum potential as a writer.” – Michelle Lanz, producer person at KPPC radio.

“I’m feeling so refreshed from PodCad it’s like I’ve woken up from a multiple-months daze. Thanks David!” — Will Taylor, writer for Outside magazine.

“I pretty much cried all the way back home. In a good way. So much of what you said over the weekend clearly resonated. ‘Live boldly,’ for starters. ‘Have fun.’ ‘There are lots of ways to change the world.’ My notebook is filled with your brilliance. What’s more, to see you living this – without any of the hand-wringing, print-is-dead rhetoric that’s been saturating the Web – was so incredibly refreshing. You’re a changemaker. Like Oz…but without need of the curtain.” – Leslie Garrett

“So inspiring, thought-provoking and heartening to share what has been a mostly private struggle with a roomful of empathetic, interesting, supportive allies.” – Ari Karpel, writer for Fast Company, Time, The New York Times.

“When I attended PodCad in February, I hadn’t freelanced a story in nine years, and even then my freelancing was for magazines on my “B” and “C” lists. I also had a book I’d been wanting to write for years, and had only one short chapter of it done. Two months later, I have my first “A” list assignment—a feature in Saveur, the pitch for which was accepted within 24 hours—and a 73-page book proposal out to a handful of New York City agents, at least one of whom was interested enough to call me the same day I queried him. I got both of these goals accomplished because of PodCad and the feedback and encouragement I received from the group and especially from David. We writers work in isolation, which is necessary, but feedback and encouragement are golden, and you won’t find better support, motivation, or focus anywhere than you will at PodCad.” — Robin Rinaldi

“I came to the PodCad expecting a fun and inspiring weekend. I left PodCad with an entirely new and inspiring career direction. Wow!” — Nicole Nazzaro, writer for Sports Illustrated and elsewhere.
“Took the scariness out of pitching.” – Jennifer Netherby

I’ve been in the mag business a long time, so I’d been on the fence about doing the PodCad thing; it felt a bit embarrassing to admit I had plenty to learn. Still, I wanted to see if I could up my game — learn work more efficiently, pitch more accurately, break into new and better markets. The Cad provided lots of tips for reaching those goals, but it also addressed issues that may matter more in the long run: How to grapple with the uncertainties of freelancing; how to structure your days (and weeks, and months) in the absence of a nine-to-five gig; how to tamp down the angst and ramp up the joy; how to escape home-office solitary confinement and find potential co-conspirators; how to figure out what you really want out of writing (and life), and how to pursue those things in a more focused and confident way. Props to Hochman. Dude can teach by example, as well as by classroom methods. He’s an original thinker, but also a skilled synthesizer of ideas from far-flung sources. He’s good with systems, but also with the more intuitive, emotional stuff. Fine sense of humor. Knows how to listen. Incisive in his criticism (of story ideas, pitches, and self-defeating habits), but generous with encouragement. Just do it.
– Ken Miller, former West Coast Editor, Reader’s Digest; People magazine editor and more.

“If you have any trepidations about your career, money or life path. Take this workshop! You’ll get more than you can ever imagine.” — Linda Arroz

“Every journalism school in the country should offer a Upod Academy — an intensive course that helps writers understand how editors think, how the business of writing actually works and how to find the freelancer ‘sweet spot,’ where interests, skills and opportunities intersect.” — Joe Donatelli

“A rare opportunity to spend three days with like-minded people thinking about issues essential to the writers’ life. Being part of the Upod Academy felt like a gift I gave myself.” – Michal Lemberger

“Transformational. A life-changing experience.” – Imani Dawson

“Upod Academy rocks! What a great three days. You really did over deliver.” — Kim Kowsky

The Details & Fine Print

May 11, 12 and 13, 2012

10 a.m. to 5 p.m. each day

Los Angeles, California

$595

Vegetarian lunches, snacks, coffee/tea and handmade chocolate included. For further information and to RSVP, contact davidhochman at me dot com.

One-Night Pitch Workshop

with Taffy Brodesser-Akner and David Hochman

April 26, 2012

7 pm to 10 pm

Los Angeles, California and by Skype*

Give us your tired, your poor, your muddled masses of story pitches yearning to breathe free, and we’ll whip them into shape and force you to sell them. Oh, yes! Back for a command performance, The Hoch and The Ak are reuniting for one night only to turn your sketchiest ruminations into major freelance gelt.

Here’s how it works: Come to Upod HQ in Los Angeles with a short list of ideas you’re burning to write about. We will listen carefully, stop you when we get goose bumps, and then tell why your Dog Fancy front-of-the-book pitch is actually a full-blown feature worthy of The Atlantic. Or maybe we’ll take that offhand comment about your kid’s transgender nanny and convince you to write Salon’s most emailed essay of next month. Six-figure book ideas may get hatched on the spot and you’ll drop jaw at simple productivity techniques that make your writing life infinitely happier, snappier and more pleasurable.

Anyone who attended last year’s exhilarating event knows it’s an evening of high emotion – laughter, tears, knee-rattling inspiration – as well as frank feedback. Three hours goes by so quickly, you’ll think we’re joking when the trademark Upod chocolate comes around and we tell you to get the heck out. Well, we’re not joking. Get the heck out – and get your butts on over to this freelance pitch spectacular.

Success Story (One of Many)

Last year, Tara Swords flew to L.A. from Chicago for this event. She left with an idea that turned into this fabulous essay for The Washington Post. Now, she says, “Ah, the Taffython. The gateway drug to the PodCad habit!”

Your Hosts

David Hochman runs Upod and has written for more than, gulp, 70 publications, from Esquire and Forbes to Russian Cosmo.

Taffy Brodesser-Akner has written for The New York Times Magazine, The New York Times, Salon, Self, Redbook, The Daily Beast as well as forthcoming pieces in publications you didn’t think mortal humans actually wrote for. She is also a pitch Yoda.

ACTUAL RAVES FROM LAST YEAR’S EVENT

“I arrived feeling completely nauseous and left…feeling completely nauseous but in a good way, because I don’t have any more excuses. It’s time to kick butt!” – KH, satisfied customer

“This little event was a great excuse for me to focus exclusively on my career, something I haven’t done since my daughter was born almost a year ago. It’s amazing how much inspiration one can soak up in just three hours. Totally worth it.” – TS, re-energized freelancer

“To think that all this time that I’ve spent telling myself I’m not smart enough to write for certain outlets I could have been writing pieces that make me smarter. Taffy, you’re my new hero. David, you always were. (One day you’ll collect royalties on my career…)” – CR, happy camper

“What is possible is so vast and it is great to be around people who know that.  Just standing in the Taffy-Hochman aura for a brief while was so energizing, plus with the chocolate?  Kind of perfect!” – AD, kind of amazed

The Details &  Fine Print

April 26, 2012

7 pm to 10 pm

$75

Payments via check or PayPal

Location:

12820 Bonaparte Avenue

Los Angeles, California 90066

Limited spaces available

RSVP to Davidhochman AT me DOT com

*For Skype access

Attendance via Skype (audio only) for $35.

How to join us:

1. RSVP to Davidhochman AT me DOT com to pay via check or PayPal.

2. Get a free Skype account

3. Call the conference Skype account at the appointed hour

4. Soak up the PodCad experience. In your Bob The Builder pajamas.

Global attendees will have audio access only. No questions, no pitching, no coughing, no marriage proposals to Taffy. Callers must join the conference by 6:50 pm PST. Participation does not include, promise or infer follow-up pitching advice, counsel or berating from Taffy or David. As with in-person attendees, Skypers must swear a blood oath of confidentiality: what happens at the Taffython stays at the Taffython. Ideas cannot be stolen, blogged, Tweeted or otherwise purloined under penalty of group humiliation and instant and permanent exile from the Upod community.

PodCad IV – February 2012

PodCad III – January 2012

PodCad II – September 2011

The emphasis is on finding focus, harnessing inspiration, giving procrastination the heave-ho and making a rock-solid plan for the weeks and months ahead. There are tears, cheers and shimmering platters of homemade chocolate. I’m telling you, people leave these weekends feeling super-charged like you wouldn’t believe.

If you’re looking for a creative boost or want to push your writing career to the next level, consider joining us for one of two upcoming sessions, including an exciting new Master Class for Advanced Freelancers.

Option #1
Upod Academy IV — Giant Steps.
February 3, 4 and 5, 2012
10 a.m. to 4:30 p.m. each day
Marina Del Rey, California

Option #2
The Upod Academy Presents: SuperCad
A Master Class for Advanced Freelancers
March 9, 10 and 11, 2012
10 a.m. to 4:30 p.m. each day
Marina Del Rey, California

We are the one percent of freelancers doing what we love and loving what we do.

We write for a living not because it’s a job but because it’s the best life imaginable.

We believe this is the most exciting time ever for writers, with so much happening, so many ways to express ourselves, so many ways to get paid.

And speaking of getting paid, we believe in making money – lots of it.

We turn away from gigs that demean, diminish and demand too much for too little.

We seek to open doors to the “adjacent possible,” that shadow future of potential and creative reinvention.

We send off emails with a confident slam of the thumb (we call it a Thumb Slam).

We pitch so smart and with so much passion and finesse, it is impossible to turn us down.

We understand that when they do turn us down, it is not personal, and so we try again.

We have ideas. Many, many ideas. You don’t like those? We have others.

We strive to do good, give generously, share honestly, listen with full attention and live boldly.

We are practitioners in the art of Slow freelancing.

We visualize exactly what we want and head off in that direction.

We believe great things come from quiet stretches of writing time but that even greater things come from collaborating with smart people.

We know there are many smart people out there looking to collaborate.

We take giant steps.

We don’t compare or blame.

We don’t get rattled by naysayers, unresponsive editors or mean commenters.

We believe it’s possible to have everything you want.

We have faith that Everything is Going to Be OK.

We tell the stories only we can tell.

We under promise and over deliver.

We are the one percent.

The Upod Academy Presents: SuperCad

A Master Class for Advanced Freelancers

March 9, 10  and 11,  2012

10 a.m. to 4:30 p.m. each day

Marina Del Rey, California

$625 (PodCad alums, including one-night PodCad class alums)

$695 (all others; writing sample required)

I’m pleased to announce SuperCad, a master class for the freelancing one percent. Open only to alumni of The Upod Academy and select mid-career professionals, the intensive three-day workshop focuses on redefining the very nature of what’s possible in your writing career.

You already know the basics on how to pitch and what it takes to freelance like a rock star. This is a chance to take an unsparing look at the individual sticking points still impeding your professional progress. What specifically are you doing wrong in your pitches and approaches to editors? What are your Big Ideas and why aren’t they selling? What’s missing in your mix of assignments and outlets? How much money do you need to make and – for realz – how can you get to that level and stay there? You may even face the hard truth of whether this career is right for you or whether you should be thinking about a career in, say, sign painting or occupational therapy. But before you go there, here’s what we’ll do:

Day One

The Long Hard Look

Based on a pre-workshop assignment, you will come prepared to discuss what’s working and what’s not in your writing life. We will appraise where you are professionally and get a clear picture of where you want and need to go. Since it is often difficult to self-assess, there will be help. A guest speaker and a frank group discussion will help size up your situation (warning: this mirror view might be uncomfortable). But it’s only to help you take responsibility for the necessary changes ahead. By the end of the day, everyone around the table will have declared up to three specific projects to focus on during the weekend.

Day Two

Digging In

Together we will fine tune Day One’s declared projects, whipping them into pitch-ready shape while also tackling the various pitfalls and challenges of freelancing. Here, I will do something I’ve never done before by opening my editorial docket to you. I will show you exactly who I write for, how those relationships came to be, how I landed various contacts and contracts, how much I’m making where, and how I keep getting work even in hard times. It’s endlessly fascinating to me, at least, and I suspect you’ll find it interesting, too. Plus, you’ll hear some good gossip about who’s nasty, who’s smart and who’s just-plain-lucky to be assigning stories at various outlets.

Day Three

A Brand New Day-to-Day

You’ll leave with brand new habits and three solid projects ready to roll. As with the “starter” PodCad, you’ll also have a 30-day plan of action in place and a new set of BFFs ready to call you on your sloppy, procrastinating, self-defeating ways. I mean, who will support and love you nobody who you are. You’ll know how much you need to make in the year ahead and have a sense of what that means as far as building your post-SuperCad portfolio of clients. I predict without hesitation that you will leave feeling super-charged, super-motivated and SuperCadtastic.

What PodCadders Are Saying About The Upod Academy:

“Inspiring! Spirit lifting! If you’re feeling stuck, unsure or like all hope is lost, the Upod Academy will help you break out of that negative thinking and energize you to work to your maximum potential as a writer.” – Michelle Lanz

“I’m feeling so refreshed from PodCad it’s like I’ve woken up from a multiple-months daze. Thanks David!” — Will Taylor, writer for Outside magazine.

“I pretty much cried all the way back home. In a good way. So much of what you said over the weekend clearly resonated. ‘Live boldly,’ for starters. ‘Have fun.’ ‘There are lots of ways to change the world.’ My notebook is filled with your brilliance. What’s more, to see you living this – without any of the hand-wringing, print-is-dead rhetoric that’s been saturating the Web – was so incredibly refreshing. You’re a changemaker. Like Oz…but without need of the curtain.” – Leslie Garrett

“So inspiring, thought-provoking and heartening to share what has been a mostly private struggle with a roomful of empathetic, interesting, supportive allies.” – Ari Karpel, writer for Fast Company, Time, The New York Times.

“I came to the PodCad expecting a fun and inspiring weekend. I left PodCad with an entirely new and inspiring career direction. Wow!” — Nicole Nazzaro, writer for Sports Illustrated and elsewhere.
“Took the scariness out of pitching.” – Jennifer Netherby

I’ve been in the mag business a long time, so I’d been on the fence about doing the PodCad thing; it felt a bit embarrassing to admit I had plenty to learn. Still, I wanted to see if I could up my game — learn work more efficiently, pitch more accurately, break into new and better markets. The Cad provided lots of tips for reaching those goals, but it also addressed issues that may matter more in the long run: How to grapple with the uncertainties of freelancing; how to structure your days (and weeks, and months) in the absence of a nine-to-five gig; how to tamp down the angst and ramp up the joy; how to escape home-office solitary confinement and find potential co-conspirators; how to figure out what you really want out of writing (and life), and how to pursue those things in a more focused and confident way. Props to Hochman. Dude can teach by example, as well as by classroom methods. He’s an original thinker, but also a skilled synthesizer of ideas from far-flung sources. He’s good with systems, but also with the more intuitive, emotional stuff. Fine sense of humor. Knows how to listen. Incisive in his criticism (of story ideas, pitches, and self-defeating habits), but generous with encouragement. Just do it.
– Ken Miller, former West Coast Editor, Reader’s Digest; People magazine editor and more.

“If you have any trepidations about your career, money or life path. Take this workshop! You’ll get more than you can ever imagine.” — Linda Arroz

“Every journalism school in the country should offer a Upod Academy — an intensive course that helps writers understand how editors think, how the business of writing actually works and how to find the freelancer ‘sweet spot,’ where interests, skills and opportunities intersect.” — Joe Donatelli

“A rare opportunity to spend three days with like-minded people thinking about issues essential to the writers’ life. Being part of the Upod Academy felt like a gift I gave myself.” – Michal Lemberger

“Transformational. A life-changing experience.” – Imani Dawson

“Upod Academy rocks! What a great three days. You really did over deliver.” — Kim Kowsky

What else?

A-list guest speakers, definitely.

My wife Ruth’s pro pastries and catering, totally.

Handmade chocolate typewriters, obviously.

The cost:

If you’ve done a PodCad, including a one-night workshop, you’re in for $625.

If not, it is $695 (writing sample required).

If you have not taken a class with me, please send a note of 100 words
or less along with two links to your work.

davidhochman@me.com

February 3, 4 and 5, 2012

10 a.m. to 4:30 p.m. each day

Marina Del Rey, California

$695 tuition

I launched the Upod Academy last spring to share what I know about writing professionally, something I’ve been doing for 20 years. For three beautiful and intense days, 15 writers from across the country gather around a table with me to face the fear, kick bad habits to the curb and leap boldly into….

Wait. Let me just tell you about the results:

Someone from a recent PodCad, a woman in a self-described “pitching slump,” sold two feature stories to big national publications in the first three weeks after the workshop (total take home: $5,000+). A guy from last spring’s session who shared his “pie-in-the-sky fantasy” to be on NPR is now a regular correspondent for them. A young writer who had never sold a bylined story is now getting assignments from places like Salon, without even pitching. Long neglected book proposals are being finished, writers are booking trips to meet New York editors, obsessive Facebookers are declaring 30-day Facebook sabbaths. People are asking for raises, quitting stupid gigs, clearing cluttered desks, exercising for the first time in years.  I’m telling you. This Upod Academy. It’s a whole thing!

What I love most is the momentum that starts during these three days and how it continues to fire. On the most basic level, the Upod Academy is about getting unstuck. That’s why I’m calling the next Upod Academy…PodCad IV — Giant Steps.

After three days, you’ll know which ideas work and which don’t; how to pitch and how not to pitch; what habits work best in the current writers market and how to impress the right editors at the right publications in the best ways. Plus, you’ll eat a lot of homemade chocolate (my wife’s a pastry chef), eat amazing healthy food, and meet great, wise, funny, helpful people. Among those people are our three speakers:

1. Cortney Pellettieri, west coast editor @ Good Housekeeping and all-around good egg.

2. David A. Keeps, freelancer extraordinaire @ Travel + Leisure, The Los Angeles Times, Architectural Digest and ∞ more.

3. Taffy Akner-Brodesser, a Upod superstar whose freelance career went from zero to The New York Times, WSJ and The New Yorker in less than two years.

Meanwhile, here’s what happens over three days:

The Upod Academy Experience

Community: Whether you live in L.A. or not, the ne plu ultra of your PodCad experience will be connecting with like-minded souls to support and affirm your efforts as a writer. You’re really going to come to rely on these people, trust me.

The Long View: A rare chance to step back and assess where you are as a writer and think deeply about where you’d like to go. To me, this is the real luxury of the weekend. Asking open, honest questions with a thoughtful group about the best direction for your life and work.

Money: You want more of it. I’ll tell you how to get it. The immediate financial goal is to double your investment in this class with pitch ideas we develop together over the weekend. Tripling and quadrupling (or 1,000x-ing) your investment is acceptable, too.

Inspiration: What PodCadders especially appreciated was identifying what I call “the stories only you can tell.” These are the stories that take you from anonymity to “instant credibility” with pieces in places like The New York Times, Salon, Esquire, Fast Company and beyond. Start thinking about it now: What are the stories only you can tell?

Focus: Stop procrastinating, stop finding excuses, stop blaming others for your career setbacks. Wait till you see the tricks and exercises I have for tackling these puppies. Prepare yourself for Mr. and Ms. Thumb Slam.

Perspective: You’ve probably heard how much it sucks being a freelancer right now. What you may not know is, you’ve been fed misinformation. I can safely say this the most exciting time to freelance in the nearly 20 years I’ve been at this. Success in this realm is all about being the right writer with the right idea in the right place at the right moment. I’ll tell you everything you need to know about how this gets done.

Vision: You won’t leave empty-handed, and I’m not just talking about Ruth’s trademark chocolate typewriters that everyone goes home with. You’ll exit the weekend with a 30-day plan for your career and a clearer mission for the months and perhaps years ahead. And I’m not kidding when I say you’ll have a new circle of writing BFFs ready to hold you accountable, call you on your crap and cheer your every success.

Burning Questions: Answers to literally every question you have as a freelancer, from the truth about multiple pitch submissions to how to make your Twitter feed the most essential resource in your freelance repertoire.

“The Stream”: That’s my term for the torrent of creative people, places, projects, technologies and practices changing the way we writers do business. Tapping into the stream – and I’ll show you exactly how and who the key “thought leaders” are – could easily be the most valuable and lasting benefit of your PodCad experience.

What PodCadders Are Saying About The Upod Academy:

“Inspiring! Spirit lifting! If you’re feeling stuck, unsure or like all hope is lost, the Upod Academy will help you break out of that negative thinking and energize you to work to your maximum potential as a writer.” – Michelle Lanz

“I’m feeling so refreshed from PodCad it’s like I’ve woken up from a multiple-months daze. Thanks David!” — Will Taylor, writer for Outside magazine.

“I pretty much cried all the way back home. In a good way. So much of what you said over the weekend clearly resonated. ‘Live boldly,’ for starters. ‘Have fun.’ ‘There are lots of ways to change the world.’ My notebook is filled with your brilliance. What’s more, to see you living this – without any of the hand-wringing, print-is-dead rhetoric that’s been saturating the Web – was so incredibly refreshing. You’re a changemaker. Like Oz…but without need of the curtain.” – Leslie Garrett

“So inspiring, thought-provoking and heartening to share what has been a mostly private struggle with a roomful of empathetic, interesting, supportive allies.” – Ari Karpel, writer for Fast Company, Time, The New York Times.

“I came to the PodCad expecting a fun and inspiring weekend. I left PodCad with an entirely new and inspiring career direction. Wow!” — Nicole Nazzaro, writer for Sports Illustrated and elsewhere.
“Took the scariness out of pitching.” – Jennifer Netherby

I’ve been in the mag business a long time, so I’d been on the fence about doing the PodCad thing; it felt a bit embarrassing to admit I had plenty to learn. Still, I wanted to see if I could up my game — learn work more efficiently, pitch more accurately, break into new and better markets. The Cad provided lots of tips for reaching those goals, but it also addressed issues that may matter more in the long run: How to grapple with the uncertainties of freelancing; how to structure your days (and weeks, and months) in the absence of a nine-to-five gig; how to tamp down the angst and ramp up the joy; how to escape home-office solitary confinement and find potential co-conspirators; how to figure out what you really want out of writing (and life), and how to pursue those things in a more focused and confident way. Props to Hochman. Dude can teach by example, as well as by classroom methods. He’s an original thinker, but also a skilled synthesizer of ideas from far-flung sources. He’s good with systems, but also with the more intuitive, emotional stuff. Fine sense of humor. Knows how to listen. Incisive in his criticism (of story ideas, pitches, and self-defeating habits), but generous with encouragement. Just do it.
– Ken Miller, former West Coast Editor, Reader’s Digest; People magazine editor and more.

“If you have any trepidations about your career, money or life path. Take this workshop! You’ll get more than you can ever imagine.” — Linda Arroz

“Every journalism school in the country should offer a Upod Academy — an intensive course that helps writers understand how editors think, how the business of writing actually works and how to find the freelancer ‘sweet spot,’ where interests, skills and opportunities intersect.” — Joe Donatelli

“A rare opportunity to spend three days with like-minded people thinking about issues essential to the writers’ life. Being part of the Upod Academy felt like a gift I gave myself.” – Michal Lemberger

“Transformational. A life-changing experience.” – Imani Dawson

“Upod Academy rocks! What a great three days. You really did over deliver.” — Kim Kowsky

The Details

February 3, 4 and 5, 2012

10 a.m. to 4:30 p.m. each day

Marina Del Rey, California

$695 tuition

Home-baked breakfast pastries, phenomenal lunches, healthy snacks and handmade chocolates included. For further information and to RSVP, contact davidhochman at me dot com.

Stay tuned for announcements for new sessions for 2012.

“Something that’s very important is the power of saying no. We find it so, so hard to do. Especially in the workplace. We think that if we say no, we’ll be discarded or scorned or fired. As a freelancer especially you think you need to say yes to any offer on the table. But it’s not the case and shouldn’t be the case. Often you say no and because you’re the only person saying no, the editor or person offering the job will be impressed. You will stand out. It’s important to explain why you’ve said no. Say something like, “I want to do the work I do well rather than doing it fast.” Or, “I don’t think I can do this to the standard I aspire, or that this project deserves, therefore I’m turning this down.” If you put it in that language, what often happens, at least in my case, is that the person comes back to offer work again, and with another offer, usually a better one. Because you’ve set yourself apart from the mob of people saying yes, yes, yes manically at every turn. In many cases, slow wins the race.”

]]> http://www.davidhochman.net/articles/travels/slow-wins-the-race/feed/ 0 http://www.davidhochman.net/the-writing-life/announcing-podcad-3-0-ring-in-2012-with-a-thumb-slam/ http://www.davidhochman.net/the-writing-life/announcing-podcad-3-0-ring-in-2012-with-a-thumb-slam/#comments Fri, 14 Oct 2011 19:47:34 +0000 admin http://www.davidhochman.net/?p=198 The Upod Academy 3.0

Whenever I announce a new session of The Upod Academy, I feel a little like Willy Wonka at the door of the chocolate room. Hold your breath. Make a wish. Count to three.

It’s that time again, Augustus! The PodCad 3.0 is taking your applications.

Upod Academy 3.0

January 6, 7 and 8, 2012

10 a.m. to 4:30 p.m. each day

Marina Del Rey, California

Early Bird Registration until November 11: $595

After November 11: $700

For three beautiful and intense days, 15 writers from across the country gather around a table with me to face the fear, kick bad habits to the curb and leap boldly into….

Wait. Let me just tell you about the results:

Someone from a recent PodCad, a woman in a self-described “pitching slump,” sold two feature stories to big national publications in the first three weeks after the workshop (total take home: $5,000+). A guy from last spring’s session who shared his “pie-in-the-sky fantasy” to be on NPR is now a regular correspondent for them. A young writer who had never sold a bylined story is now getting assignments from places like Salon, without even pitching. Long neglected book proposals are being finished, writers are booking trips to meet New York editors, obsessive Facebookers are declaring 30-day Facebook sabbaths. People are asking for raises, quitting stupid gigs, clearing cluttered desks, exercising for the first time in years. I’m telling you. This Upod Academy. It’s a whole thing!

A very brief FAQ

Q: Sneer. Aren’t I too good for you?

A: Not at all. The writers who benefit most are the ones committed to making this their full-time careers. We’ve had veteran editors and writers from the biggest publications in America (The Atlantic, The New York Times, National Geographic, The Daily Beast, Reader’s Digest and more). The key is that you’re looking for support, direction and coaching to get your career where it needs to be, and fast.

Q: Oh, so you’re telling me I’m not worthy then?

A: Ahem. You are worthy (though if you’re not feeling it, that’s something we work on). Lots of junior writers and editors join the PodCad as well. The point is to ignore everyone else’s career trajectory and focus on what you need to do bigger and better.

Q: Will there be handmade chocolate typewriters?

A: Yes! My wife’s a pastry chef and she caters to your needs, even if you’re a gluten free ovo-phobe.

Here’s what else you can expect.

The Upod Academy Experience

Frankly, I can’t think of a better way to kick off 2012.

Community: Whether you live in L.A. or not, the ne plu ultra of your PodCad experience will be connecting with like-minded souls to support and affirm your efforts as a writer. You’re really going to come to rely on these people, trust me.

The Long View: A rare chance to step back and assess where you are as a writer and think deeply about where you’d like to go. To me, this is the real luxury of the weekend. Asking open, honest questions with a thoughtful group about the best direction for your life and work.

Money: You want more of it. I’ll tell you how to get it. The immediate financial goal is to double your investment in this class with pitch ideas we develop together over the weekend. Tripling and quadrupling (or 1,000x-ing) your investment is acceptable, too.

Inspiration: What PodCadders especially appreciated was identifying what I call “the stories only you can tell.” These are the stories that take you from anonymity to “instant credibility” with pieces in places like The New York Times, Salon, Esquire, Fast Company and beyond. Start thinking about it now: What are the stories only you can tell?

Focus: Stop procrastinating, stop finding excuses, stop blaming others for your career setbacks. Wait till you see the tricks and exercises I have for tackling these puppies. Prepare yourself for Mr. and Ms. Thumb Slam.

Perspective: You’ve probably heard how much it sucks being a freelancer right now. What you may not know is, you’ve been fed misinformation. I can safely say this the most exciting time to freelance in the nearly 20 years I’ve been at this. Success in this realm is all about being the right writer with the right idea in the right place at the right moment. I’ll tell you everything you need to know about how this gets done.

Vision: You won’t leave empty-handed, and I’m not just talking about Ruth’s trademark chocolate typewriters that everyone goes home with. You’ll exit the weekend with a 30-day plan for your career and a clearer mission for the months and perhaps years ahead. And I’m not kidding when I say you’ll have a new circle of writing BFFs ready to hold you accountable, call you on your crap and cheer your every success.

Burning Questions: Answers to literally every question you have as a freelancer, from the truth about multiple pitch submissions to how to make your Twitter feed the most essential resource in your freelance repertoire.

“The Stream”: That’s my term for the torrent of creative people, places, projects, technologies and practices changing the way we writers do business. Tapping into the stream – and I’ll show you exactly how and who the key “thought leaders” are – could easily be the most valuable and lasting benefit of your PodCad experience.

What PodCadders Are Saying About The Upod Academy:

“Inspiring! Spirit lifting! If you’re feeling stuck, unsure or like all hope is lost, the Upod Academy will help you break out of that negative thinking and energize you to work to your maximum potential as a writer.” – Michelle Lanz

“So inspiring, thought-provoking and heartening to share what has been a mostly private struggle with a roomful of empathetic, interesting, supportive allies.” – Ari Karpel, writer for Fast Company, Time, The New York Times.

“I came to the PodCad expecting a fun and inspiring weekend. I left PodCad with an entirely new and inspiring career direction. Wow!” — Nicole Nazzaro, writer for Sports Illustrated and elsewhere.
“Took the scariness out of pitching.” – Jennifer Netherby

I’ve been in the mag business a long time, so I’d been on the fence about doing the PodCad thing; it felt a bit embarrassing to admit I had plenty to learn. Still, I wanted to see if I could up my game — learn work more efficiently, pitch more accurately, break into new and better markets. The Cad provided lots of tips for reaching those goals, but it also addressed issues that may matter more in the long run: How to grapple with the uncertainties of freelancing; how to structure your days (and weeks, and months) in the absence of a nine-to-five gig; how to tamp down the angst and ramp up the joy; how to escape home-office solitary confinement and find potential co-conspirators; how to figure out what you really want out of writing (and life), and how to pursue those things in a more focused and confident way. Props to Hochman. Dude can teach by example, as well as by classroom methods. He’s an original thinker, but also a skilled synthesizer of ideas from far-flung sources. He’s good with systems, but also with the more intuitive, emotional stuff. Fine sense of humor. Knows how to listen. Incisive in his criticism (of story ideas, pitches, and self-defeating habits), but generous with encouragement. Just do it.
– Ken Miller, former West Coast Editor, Reader’s Digest; People magazine editor and more.

“If you have any trepidations about your career, money or life path. Take this workshop! You’ll get more than you can ever imagine.” — Linda Arroz

“Every journalism school in the country should offer a Upod Academy — an intensive course that helps writers understand how editors think, how the business of writing actually works and how to find the freelancer ‘sweet spot,’ where interests, skills and opportunities intersect.” — Joe Donatelli

“A rare opportunity to spend three days with like-minded people thinking about issues essential to the writers’ life. Being part of the Upod Academy felt like a gift I gave myself.” – Michal Lemberger

“Transformational. A life-changing experience.” – Imani Dawson

“Upod Academy rocks! What a great three days. You really did over deliver.” — Kim Kowsky

One more time with the details:

January 6, 7 and 8, 2012

10 a.m. to 4:30 p.m. each day

Marina Del Rey, California

Early Bird Registration until November 11: $595*

After November 11: $700^

*Payable by check only. Must be postmarked by November 11, 2011.

^Payable by check or Paypal

Home-baked breakfast pastries, phenomenal lunches, healthy snacks and handmade chocolates included.

For further information and to RSVP, contact davidhochman at me dot com